Essential Steps to Prevent Small Business Failure


Starting a small business can be an exciting and rewarding venture. However, without proper planning and market understanding, many small businesses face the risk of failure. This is a crucial step that every business should complete before even opening its doors. It is essential to understand your market and target customers before building any products and services. Many business owners make the assumption that what they personally like about their products and services will also be loved by the market. In this article, we will provide a 7 step-by-step guide for small business owners to adopt in order to ease risks and set their ventures on the path towards success. 

  1. Conduct Market Research/Surveys:

This step involves gathering data, analyzing industry trends, and understanding customer preferences. Listening to customers is a critical aspect that many business owners overlook. We hope business owners always dedicate time and effort to engage in a conversation and actively listen to their customers not just from the beginning stage but on a regular basis. You can’t build the right product and continue to improve on it without hearing directly from your potential consumers.  

You can consider the following approach:  

  • 1:1interviews, focus groups, online feedback then follow-up calls with interesting ones 
  • Asking questions on real demands, pain points, to how much they are willing to pay for the product or services.  

By understanding the market landscape, small businesses can adapt their strategies, and customize product or service development to meet customer demands effectively.  

  1. Develop a Customer Profile:

From the feedback and input from step one, entrepreneurs can proceed with building their customer profiles. This step is to help you answer the question: “Who are they?” 

Create detailed customer profiles that encompass demographic information, preferences, and buying behaviors. This will help you later adapt your marketing efforts, develop products or services, as well as decide on resources you should put in place to go after these customers try to capture the general information such as their professions, location, age, income, gender, hobbies and preferences. You can then do in-depth information as questions and answers about your products and services.  

  1. Assess Market Size and Competition:

Once you have identified your customer profile, the next step is to determine the size of the market and how many of these potential customers you can sell to. This is important for measuring potential demand and revenue for your business, and of course making informed decisions about pricing, marketing strategies, and resource allocation later on. 

  1. Conduct Financial Projections:

Once you generate the total potential customers for each city, for example, 1 million clients in Yangon, you would now need to conduct a financial projection for these customers. 

By projecting financials, you can identify potential risks, set realistic goals, and make informed decisions regarding pricing, investment, and resource allocation. 

  1. Create a Marketing Plan:

A well-defined marketing plan is essential for small business success. Remember, this marketing plan should be built based on various scenarios considered in Step 4. This plan should identify the most effective marketing channels to reach your target audience and develop strategies to engage and attract customers.  

  1. Plan and Allocate Resources and Investments:

From the marketing and operational plans, now it is time to consider the resources and investment required to execute your business plan successfully. Evaluate the financial, human, and technological resources needed to support your operations within the framework of the projected financial circumstances in Step 4. Entrepreneurs must determine the investment and resource allocation for both the worst and best scenarios. This would mean supporting your business growth and sustainability.   

 7. Establish a Scalable Business Model:

Small businesses should plan for scalability from the start. Consider the potential for growth and expansion in your chosen market.  

Anticipating future challenges and opportunities is crucial for business owners to ensure their operations can handle increased demand and adapt to market conditions. Neglecting this step could lead to financial difficulties that may make or break the business.  


Starting a small business requires careful planning and market understanding. By following these essential steps – conducting market research, developing customer profiles, assessing market size and competition, conducting financial projections, creating marketing and operational plans, resources and investment decisions, and scalability for the future – small business owners can significantly reduce the risk of failure. We hope this guide will provide you with a solid foundation for your business’s long-term success. 

“Stay tuned for more articles”